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Eco Latino One Press Place Athens, GA 30601 706.208.2316 706.208.2262 |
Welcome Distribution Demographic Data Advertising Policies Payment Terms |
Ad Rates Ad Sizes Deadlines Design Guidelines Internet |
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Welcome to Eco Latino, the Northeast Georgia bilingual publication 
During the last 14 years the United States has experienced great growth in the Hispanic population. As the 2000 census shows, the Hispanic population had a national growth of 58%, making it the largest minority population in the country. Moreover, Georgia has one of the fastest-growing Hispanic populations. Between 1990 and 2000, it experienced an increase from 108,922 to 435,227, which represents a growth of 300%+. Hispanics now comprise 5.3% of Georgia's total population and have become the third largest demographic community in Georgia.Northeast Georgia (Clarke, Hall, Barrow, Jackson, Walton, Banks, Oconee, and Madison counties) has not escaped this phenomenon. Overall, this area has seen 348% increase in its Hispanic population. The Hispanic community has not only grown in size, but also in buying power. The Selig Center for Economic Growth at UGA predicts the buying power of Hispanics across the nation will rise by 375% by 2008, as compared to that of Non-Hispanics which is expected to increase by only 136%. This trend has generated great interest in reaching the Hispanic market. As a result, more and more companies across the country, from multinational corporations to small businesses, are creating new strategies to take advantage of this growing market. Morris Communications is one of these companies, and Eco Latino was launched as a means to reach this important sector of the nation's population. I invite you to be part of a smart group of businesses and organizations targeting this important market of our community, state, and nation. Be part of Eco Latino and reap the benefits of targeting this untapped market. Sincerely yours, José Romero Marketing/Sales Coordinator |
DISTRIBUTION 
Eco Latino's bilingual format allows Hispanics and non-Hispanics alike to read each article and special section throughout the magazine, including the classified section. Eco Latino's 12,000 free-monthly copies are distributed in eight Northeast Georgia's counties with the fastest-growing Hispanic population: Clarke, Hall, Oconee, Jackson, Madison, Barrow, Walton, and Banks.  Our distribution points include inside and outside racks located in downtown areas, restaurants, grocery stores, general stores, flea markets, schools, doctor's offices and more. This distribution system allows us to reach out more effectively every sector of the Northeast Georgia's Hispanic Community. |
DEMOGRAPHIC DATA 
Our readers comprise all ages, education levels, and economic status. People who read Eco Latino are Hispanics looking to be informed on what's happening in their community and back in their home countries as well as non-Hispanics interested in the Spanish language and the Hispanic culture. 
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Eco Latino includes features and editorials on international, national and local news, community profiles, politics, immigration, health, education, local events and organizations, sports, and entertainment. Due to increasing readership, Eco Latino expanded distribution in June of 2004. The number of customers advertising in Eco Latino has also increased, since our first issue in April, 2003. 
Our advertising package includes the print version plus an interactive website where people can participate in two monthly survey questions and voice their opinion. By offering both print and online formats, Eco Latino reaches out to a greater number of readers.www.athensecolatino.com The online version allows advertisers to reach the savvy and more technologically able Hispanic market. This online component has experienced a fantastic growth since its 1st month, starting with merely 600 page views per month in April 2003 to having over of 17,000 page views per month in August 2004. Eco Latino has helped build clientele and income for businesses ranging from small to large and all in between. From new businesses to the well established, advertising in Eco Latino gets results. Our staff provides the best personal attention to each of our customers to create a perfectly suited advertising campaign. We do not merely translate; we generate advertising messages to reach Hispanics properly. Hispanic buying power in Georgia has reached $4 billion and represents an untapped segment of the market. With the right tools and media exposure, your business can benefit from Hispanic customers, known for being brand-loyal. At Eco Latino we are also very concerned about what is going on in our community. For this reason, we have helped non-profit organizations to inform and educate readers about their programs to help the needy. Eco Latino also takes part in fairs and public activities, which are organized to serve area residents. |
AD RATES Rates effective September 1, 2004
SIZE COLOR FEE BC..........$50.00 1/8.........$50.00 1/4........$100.00 1/3........$100.00 1/2........$150.00 full.......$250.00 Inside Back....N/A Inside front...N/A Back.......$250.00 Center.....$250.00 CLASSIFIED LINE ADS Employment General, Hourly, more.. $1.35 per line Real Estate For Sale,For Rent...... $1.35 per line Personal Instruction... $1.35 per line (There are approximately 15 characters per line, 4 line minimum) INSET RATE (Flat) $50 x 1,000 ONLINE BILLBOARD ADS www.AthensEcoLatino.com Number Price of Weeks per week 1..........$85.00 13.........$45.00 26.........$35.00 52.........$25.00 |
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AD SIZES A. Full page.............(5cols. x 10.75") 
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DEADLINES Third Monday of the month preceding publication. FULL COLOR ADS Only digital files with proof accepted. Use line screen of 100 for best quality. To ensure the highest quality possible, we cannot accept laser prints as camera-ready. BLACK AND WHITE ADS Only digital files with proof accepted. Use line screen of 100 for best quality. To ensure the highest quality possible, we cannot accept laser prints as camera-ready. ADS SUBMITTED ON DISK For ads submitted on CD, will accept PDF files using Quark 4 and Acrobat Distiller. All screen and printer fonts and original art files must accompany ads submitted electronically. Do not embed profiles in any images. Please name the PDF files so that the page order is easily identified by the file name. Include proofs with the PDF file. AD DESIGN We offer complete in-house production to all our advertisers, from design to color separations. Two proofs will be supplied for corrections at no charge. Any changes made after the second proof will be charged at the rate of $25.00 per hour. |
ADVERTISING POLICIES The Publisher reserves the right to refuse or cancel any advertisement. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will indemnify and hold harmless the Publisher from liability, including reasonable attorneys' fees and other costs of defense, arising from any action or claims for libel, slander, disparagement, trade, invasion of privacy or other causes of action resulting from the publication of Advertiser's copy. Submission of print-ready copy is the responsibility of Advertiser. Material from most recent insertion will be used if new material is not received by published art deadline. If no previous insertion is available, client is liable for cost of contracted space not used; space will be allocated at the discretion of the Publisher. Publisher reserves the right to alter any printing materials received at variance with published mechanical requirements. Advertiser will be invoiced for such alterations on material received after the published art materials due date, even if an extension to deadline has been granted by Publisher. Advertising set to resemble news matter must carry the word "Advertisement" at the top of the advertisement. Publisher will not be liable for failure to publish or distribute the publication because of labor disputes, acts of God, fire, civil disturbances or any other circumstances beyond the Publisher's control. Publisher will not be liable for failure to publish any advertisement for any reason. PAYMENT TERMS All rates are net cash order unless the Publisher has approved credit. Where credit has been extended, invoices are payable on terms stipulated on the invoice statement. Publisher will invoice advertiser on a monthly or cash basis, pending financial condition and known credit data. All charges that are 30 days or more past due will be assessed a delinquent charge of 1.5% per month. The delinquent charges will continue monthly until account becomes current. |